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	<title>Casual Labs</title>
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	<link>https://casuallabs.com/wp</link>
	<description>Independent Games</description>
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		<title>Paint it Back on Google Play and Steam Workshop</title>
		<link>https://casuallabs.com/wp/?p=606</link>
		<comments>https://casuallabs.com/wp/?p=606#comments</comments>
		<pubDate>Fri, 03 Feb 2017 01:41:58 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=606</guid>
		<description><![CDATA[Hmm, I don&#8217;t believe I ever announced it on the main website here, but Paint it Back is now available on Google Play&#8230;has been for a few months, actually. Available here Also the Steam version of PiB has had Workshop support in there for a while, too. There&#8217;s around 400 playable user created paintings up there now. It&#8217;s super-easy to ...]]></description>
				<content:encoded><![CDATA[<p>Hmm, I don&#8217;t believe I ever announced it on the main website here, but Paint it Back<br />
is now available on Google Play&#8230;has been for a few months, actually.<br />
Available <a href="https://play.google.com/store/apps/details?id=com.CasualLabs.PaintItBack" title="here">here</a></p>
<p>Also the Steam version of PiB has had Workshop support in there for a while, too.<br />
There&#8217;s around 400 playable user created paintings up there now.  It&#8217;s super-easy to make your own, too!<br />
Available <a href="http://store.steampowered.com/app/385250/" title="here">here</a></p>
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		<title>Paint it Back now on Amazon devices</title>
		<link>https://casuallabs.com/wp/?p=594</link>
		<comments>https://casuallabs.com/wp/?p=594#comments</comments>
		<pubDate>Thu, 03 Mar 2016 18:01:47 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=594</guid>
		<description><![CDATA[Paint it Back is now available on Amazon devices &#8211; Kindle tablets and FireTV.  This is the newer better version of Paint it Back, so it has features like: Undo/Redo buttons Play with gamepad or keyboard Tablets &#8211; play in either landscape or portrait Mark-up mode Bunch of other improvements! Check it out here.]]></description>
				<content:encoded><![CDATA[<p>Paint it Back is now available on Amazon devices &#8211; Kindle tablets and FireTV.  This is the newer better version of Paint it Back, so it has features like:</p>
<ul>
<li>Undo/Redo buttons</li>
<li>Play with gamepad or keyboard</li>
<li>Tablets &#8211; play in either landscape or portrait</li>
<li>Mark-up mode</li>
<li>Bunch of other improvements!</li>
</ul>
<p>Check it out <a title="here." href="http://www.amazon.com/Casual-Labs-Paint-it-Back/dp/B00OBZ9L0U/ref=sr_1_1?s=mobile-apps&amp;ie=UTF8&amp;qid=1457028166&amp;sr=1-1">here.</a></p>
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		<title>Paint it Back is releasing on Steam Oct. 14!</title>
		<link>https://casuallabs.com/wp/?p=586</link>
		<comments>https://casuallabs.com/wp/?p=586#comments</comments>
		<pubDate>Thu, 01 Oct 2015 05:19:35 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=586</guid>
		<description><![CDATA[Rewritten from scratch and revamped with new features, Paint it Back is going to be playable on your Windows, Mac or Linux computer! New features include: Master difficulty mode &#8211; paint those big paintings at full size. Undo and redo buttons. Play with mouse, game controller or keyboard. Grab it from Steam on October 14. Gaming press and game streamers ...]]></description>
				<content:encoded><![CDATA[<p>Rewritten from scratch and revamped with new features, <a title="Paint it Back on Steam" href="http://store.steampowered.com/app/385250/">Paint it Back</a> is going to be playable on your Windows, Mac or Linux computer!</p>
<p>New features include:</p>
<ul>
<li>Master difficulty mode &#8211; paint those big paintings at full size.</li>
<li>Undo and redo buttons.</li>
<li>Play with mouse, game controller or keyboard.</li>
</ul>
<p>Grab it from <a title="Paint it Back on Steam" href="http://store.steampowered.com/app/385250/">Steam</a> on October 14.</p>
<p>Gaming press and game streamers can get a review copy through distribute() <a title="DoDistribute() link" href="https://dodistribute.com/access/A4PpkNOSlI/">here.</a></p>
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		<title>Paint it Back is on Steam Greenlight and could use your vote!</title>
		<link>https://casuallabs.com/wp/?p=567</link>
		<comments>https://casuallabs.com/wp/?p=567#comments</comments>
		<pubDate>Thu, 25 Jun 2015 18:57:26 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=567</guid>
		<description><![CDATA[Play those big levels at their full size on a huge luxurious monitor! The plan is to release it for PC/Mac/Linux.  Now if I could just get greenlit&#8230; Paint it Back on Greenlight]]></description>
				<content:encoded><![CDATA[<p>Play those big levels at their full size on a huge luxurious monitor!</p>
<p>The plan is to release it for PC/Mac/Linux.  Now if I could just get greenlit&#8230;</p>
<p><a title="Paint it Back on Greenlight" href="http://steamcommunity.com/sharedfiles/filedetails/?id=467737690">Paint it Back on Greenlight</a></p>
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		<title>iOS and Mac Paint it Back Updated with Free New Paintings</title>
		<link>https://casuallabs.com/wp/?p=527</link>
		<comments>https://casuallabs.com/wp/?p=527#comments</comments>
		<pubDate>Wed, 23 Jul 2014 19:01:09 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=527</guid>
		<description><![CDATA[A free update to Paint it Back is available right now that adds the room &#8220;The Archives&#8221; and a new achievement &#8220;Basement Dweller.&#8221; There&#8217;s 12 new paintings, including: &#8220;Satan Explaining to Bigfoot Why He Should&#8217;ve Gotten Baptized&#8221; &#8220;Why is this Man Slowly and Loudly Counting?&#8221; &#8220;You&#8217;d Better Smile for the Smile Patrol&#8221;]]></description>
				<content:encoded><![CDATA[<p>A free update to Paint it Back is available right now that adds the room &#8220;The Archives&#8221; and a new achievement &#8220;Basement Dweller.&#8221;</p>
<p>There&#8217;s 12 new paintings, including:<br />
&#8220;Satan Explaining to Bigfoot Why He Should&#8217;ve Gotten Baptized&#8221;<br />
&#8220;Why is this Man Slowly and Loudly Counting?&#8221;<br />
&#8220;You&#8217;d Better Smile for the Smile Patrol&#8221;</p>
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		<title>Paint it Back is the Best Puzzle Game of the Year&#8230;says one source.</title>
		<link>https://casuallabs.com/wp/?p=522</link>
		<comments>https://casuallabs.com/wp/?p=522#comments</comments>
		<pubDate>Thu, 27 Feb 2014 21:02:32 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=522</guid>
		<description><![CDATA[The kind folks over at Pocket Tactics awarded Paint it Back with a 2013 Best Word/Puzzle Game of the Year award! If yer not reading Pocket Tactics on a daily basis, you gotta fix that.  Pertinent game news delivered with humor and insight. Good forums, too.]]></description>
				<content:encoded><![CDATA[<p>The kind folks over at <a title="Pocket Tactics" href="http://www.pockettactics.com/" target="_blank">Pocket Tactics</a> awarded <a title="Paint it Back" href="http://casuallabs.com/wp/?page_id=24" target="_blank">Paint it Back</a> with a <a title="2013 Best Word/Puzzle Game of the Year Award!" href="http://www.pockettactics.com/features/wordpuzzle-game-of-the-year-2013-paint-it-back/" target="_blank">2013 Best Word/Puzzle Game of the Year award!</a></p>
<p>If yer not reading Pocket Tactics on a daily basis, you gotta fix that.  Pertinent game news delivered with humor and insight.</p>
<p>Good forums, too.</p>
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		<title>It&#8217;s the Paint it Back User Review Revue!</title>
		<link>https://casuallabs.com/wp/?p=436</link>
		<comments>https://casuallabs.com/wp/?p=436#comments</comments>
		<pubDate>Mon, 02 Dec 2013 20:43:49 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=436</guid>
		<description><![CDATA[(We&#8217;ve got some great reviews for you tonight! On with the show!)]]></description>
				<content:encoded><![CDATA[<p><span style="color: #ff9900;"><em>(We&#8217;ve got some great reviews for you tonight!  On with the show!)</em></span></p>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_music_hater.png"><img class="alignleft size-full wp-image-445" alt="pib_urr_music_hater" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_music_hater.png" width="702" height="98" /></a></p>
<div class="alignleft" style="">
<em><span style="color: #ff9900;">PiB causes stomach aches, headaches, is stupid, yet still could get a 4/5 from this user if only there was more!</span></em>
</div>
<div class="divider"></div>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_why_pay.png"><img class="alignleft size-full wp-image-439" alt="pib_urr_why_pay" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_why_pay.png" width="435" height="66" /></a></p>
<div class="alignleft" style="">
<em><span style="color: #ff9900;">I totally get this. It’s like when I go to a free wine tasting &#8211; it sucks that I have to pay for a whole bottle.</span></em>
</div>
<div class="divider"></div>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_do_even.png"><img class="alignleft size-full wp-image-446" alt="pib_urr_do_even" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_do_even.png" width="705" height="79" /></a></p>
<div class="alignleft" style="">
<em><span style="color: #ff9900;">Perhaps seven tutorial paintings in the Training Hall was too much training.  The next 133 paintings you are on your own.  Either way, do even download it.</span></em>
</div>
<div class="divider"></div>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_my_kingdom.png"><img class="alignleft size-full wp-image-443" alt="pib_urr_my_kingdom" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_my_kingdom.png" width="192" height="101" /></a></p>
<div class="divider"></div>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_combo.png"><img class="alignleft size-full wp-image-464" alt="pib_urr_combo" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_combo.png" width="728" height="144" /></a></p>
<div class="alignleft" style="">
<span style="color: #ff9900;"><em>You&#8217;re both right! Sort of. PiB and the above games are all rip-offs of the original paper and pencil nonograms.</em></span>
</div>
<div class="divider"></div>
<p><a href="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_derpy.png"><img class="alignleft size-full wp-image-482" alt="pib_urr_derpy" src="http://casuallabs.com/wp/wp-content/uploads/2013/12/pib_urr_derpy.png" width="707" height="98" /></a></p>
<div class="alignleft" style="">
<em><span style="color: #ff9900;">Thank you, Derpy McFuuckles. Thank you.</span></em>
</div>
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		<title>The First Review of Paint it Back is in!</title>
		<link>https://casuallabs.com/wp/?p=391</link>
		<comments>https://casuallabs.com/wp/?p=391#comments</comments>
		<pubDate>Thu, 17 Oct 2013 16:31:21 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=391</guid>
		<description><![CDATA[148Apps]]></description>
				<content:encoded><![CDATA[<p>148Apps <strong><span class="fancy_link"><a href="http://www.148apps.com/reviews/paint-review/" class="fancy_link_a target_blank orange_sprite orange_text">Reviews Paint it Back &#8211; 4.5 / 5</a><span class="fancy_link_arrow"></span></span></strong></p>
]]></content:encoded>
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		<title>Watch Me Squirm as I Wrestle with Free-to-play</title>
		<link>https://casuallabs.com/wp/?p=375</link>
		<comments>https://casuallabs.com/wp/?p=375#comments</comments>
		<pubDate>Mon, 14 Oct 2013 20:05:08 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=375</guid>
		<description><![CDATA[I keep changing my mind about how to monetize Paint it Back. At first I just assumed one could simply charge a single price and that was that, but that was a few years ago, before the rise in popularity of free-to-play, where you download the game for free and pay for features from within the app. Nowadays it seems ...]]></description>
				<content:encoded><![CDATA[<p>I keep changing my mind about how to monetize <a href="http://casuallabs.com/wp/?page_id=24" title="GAMES">Paint it Back</a>.  At first I just assumed one could simply charge a single price and that was that, but that was a few years ago, before the rise in popularity of free-to-play, where you download the game for free and pay for features from within the app.  Nowadays it seems only logical to release as F2P, because, why would somebody pay for a game when they have so many free ones to choose from?  So I steered towards F2P and implemented in-app purchase features. They lived in the code for several months, but, eventually, after more internal debate, I took them out.  Then, after another period of time, I put them back in again. </p>
<p>The game is releasing this Thursday, Oct.17.  Did I flip-flop some more?  Sure, plenty of times.  But I eventually did choose one of those monetization strategies.  And I&#8217;m still second-guessing myself over it. </p>
<p>What I really wanted to do was simple &#8211; on the App Store, have a button that said &#8220;$2.99.&#8221;  The customer presses it, I get paid, they get the full game.  After doing some research, though, I discovered some disadvantages to this method:</p>
<ul class="fancy_list">
<li class="circle_arrow">Many people won&#8217;t pay more than $0.00 to try a new game.
</li>
<li class="circle_arrow">Many people won&#8217;t pay more than $0.99 to try a new game.
</li>
<li class="circle_arrow">Many people will buy a game for $2.99, if you are an established game developer with a following.  That ain&#8217;t me.
</li>
</ul>
<p>In light of this, I investigated the F2P model, where the player could download the game for $0, play it, and then press a magical purchase button to buy something from within the game itself. This seemed to have the advantages of:</p>
<ul class="fancy_list">
<li class="circle_arrow">No barrier to downloading the game because&#8230;it&#8217;s free!  So if it looks half intriguing, why wouldn&#8217;t you download it?  Many more potential customers, many more opportunities for somebody to make an in-app-purchase.
</li>
<li class="circle_arrow">More people will be exposed to the game.  Even if nobody buys any in-app purchases, at least the game got out there, and that exposure could lead to other opportunities in the future.
</li>
</ul>
<p>But there were some downsides:</p>
<ul class="fancy_list">
<li class="circle_arrow">You lose the sales from people who would&#8217;ve paid just to try your game.</li>
<li class="circle_arrow">You are competing in the App Store charts with many more games.  According to Flurry &#8211; as of July 2013, 90% of the apps in the App Store are free.</li>
<li class="circle_arrow">F2P has a stigma, but I guess not too crippling of one since so many of those games are successful.  I think this infamy comes from two factors:</li>
<ul>
<li class="arrow_list">Stories like the exploitation of &#8220;whales&#8221; and the mis-appropriations of &#8220;smurfberries.&#8221;</li>
<li class="arrow_list">When you use i-a-p in your game, you make your game less fun.  This is the negative that caused me to flip-flop the most.  I have two points to back it up:</li>
<ul>
<li class="bullet_list">As a game player, when I encounter an i-a-p purchase, I am forcefully yanked out of the experience in which I had been immersed and transported back to the real world, where I have to play a different game of judging if the purchase is really worth it.  Not fun.
</li>
<li class="bullet_list">As a game designer, I know that most likely whatever that i-a-p is, it didn&#8217;t have to be a purchase &#8211; somebody chose to make you pay for it, even though it could&#8217;ve been integrated into the game in a more enjoyable fashion.  I&#8217;m not talking about expansion packs as i-a-p, I&#8217;m talking about power-ups, timer shorteners, buckets of coins/gems/extra moves, cheats, hints, etc.  Things that were regularly included in the full versions of games just a few years ago.
</li>
</ul>
</ul>
</ul>
<p>Personally, when I&#8217;m looking for new games to play on the App Store, I rarely download the ones that are F2P.  I just assume that it has been tuned to maximize spending opportunities at the expense of gameplay.  I know there are F2P games out there that are quite reasonable with their i-a-p, but since there&#8217;s so many other games to choose from, I&#8217;ll usually go with one that sells for a set price &#8211; it feels like I&#8217;ve actually bought something, and I don&#8217;t get that feeling like I&#8217;m being nickeled-and-dimed.</p>
<p>So which monetization scheme did I choose for my game?  </p>
<p>Free-to-play.  Is that hypocritical? </p>
<p>Well, I can&#8217;t overlook the fact that I&#8217;m a no-name developer with no marketing budget.  It&#8217;s hard enough to get attention, so if somebody is checking out my game on the App Store, I want them to take the next step and download it.  A $2.99 roadblock at this point would deter too many.</p>
<p>And the way I&#8217;m handling the i-a-p is more like &#8220;free-to-try.&#8221;  You can play the first 30 levels, and if you want to play more, you can do an in-app-purchase to unlock the whole game.  There&#8217;s no consumable coins or gems or other F2P trickery.  </p>
<p>I feel pretty good about this model.  The gameplay doesn&#8217;t need to be compromised and the customer gets to try the actual game before risking a purchase.  I just hope others who, like me, ignore F2P games, will not ignore this one.</p>
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		<title>The Trouble with Toasters</title>
		<link>https://casuallabs.com/wp/?p=359</link>
		<comments>https://casuallabs.com/wp/?p=359#comments</comments>
		<pubDate>Thu, 10 Oct 2013 15:11:46 +0000</pubDate>
		<dc:creator><![CDATA[edb]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://casuallabs.com/wp/?p=359</guid>
		<description><![CDATA[Stephen Lavelle has made a nifty little tool called PuzzleScript. With it you can make quickly make simple puzzle games that play right in your browser, so I cobbled together The Trouble with Toasters. Set your expectation level to Atari 2600 era graphics and gameplay designed in a few hours. Click here to play it. I believe the only way ...]]></description>
				<content:encoded><![CDATA[<p>Stephen Lavelle has made a nifty little tool called <a href="http://www.puzzlescript.net" title="PuzzleScript" target="_blank">PuzzleScript</a>. With it you can make quickly make simple puzzle games that play right in your browser, so I cobbled together <a href="http://t.co/1xydUrhAAK">The Trouble with Toasters</a>. </p>
<p><a href="http://t.co/1xydUrhAAK" title="theTroubleWithToasters" target="_blank"><img src="http://casuallabs.com/wp/wp-content/uploads/2013/10/screenshot_toasters.jpg" alt="screenshot_toasters" width="400" height="248" class="aligncenter size-full wp-image-365" /></a></p>
<p>Set your expectation level to Atari 2600 era graphics and gameplay designed in a few hours.</p>
<p>Click <strong><a href="http://t.co/1xydUrhAAK" title="TheTroubleWithToasters" target="_blank">here</a></strong> to play it.  I believe the only way to control the game is with an actual keyboard, so, sorry tablets and smartphones <img src="https://casuallabs.com/wp/wp-includes/images/smilies/icon_sad.gif" alt=":(" class="wp-smiley" /></p>
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